Why Rice from Mianyang?
Rice is one of the nationally recognized “One Village One Product” specialties of Liya Town, Zitong County, Zitong County, Mianyang, Sichuan province, China. The program, run by China’s Ministry of Agriculture and Rural Affairs, certifies villages whose signature agricultural or handicraft product has become a local economic pillar and a point of regional pride. Cultivated in the region's fields, the grain is known for its quality and taste, forming the backbone of local cuisine and everyday life.
Where to Buy & How to Visit
The certified village is located in Zitong County, Mianyang — usually within an hour or two of the city center. Many One Village One Product villages welcome visitors for orchard and field visits, product tastings and cultural experiences. We can arrange a private day trip from Mianyang that combines the specialty village with nearby attractions, transport, an English-speaking guide and flexible timing.
Plan a Trip Around Rice
Pair your visit with Sichuan tourism highlights: combine the specialty village with local attractions, a food market tour, or a longer Sichuan itinerary. Tell us your dates and interests and we will tailor a route that fits.